Editorial transparency

How We Select Agencies

Every agency in this directory is selected and profiled on the same editorial basis. This page explains the criteria we use, how we verify information, and how featured placement works without compromising that independence.

Selection criteria

We include agencies that meet all of the following criteria. An agency that meets these standards is eligible for inclusion — being listed is not a reward, and not being listed is not a judgement.

RERA licensed and active

The agency holds a current RERA licence from the Dubai Land Department and is actively trading in the Dubai market. We verify this against the DLD licensed broker register before publishing a profile.

Established market presence

The agency has a verifiable Google Business Profile with a meaningful review history. This is not a quality filter — it is a verifiability filter. We need an independent source of aggregated client feedback to include in the profile.

Public, verifiable information

The agency has enough publicly available information to write an accurate, factual profile — a working website, public business registration, and identifiable service specialisation.

No outstanding regulatory issues

The agency is not subject to a current DLD suspension or public regulatory action at the time of profiling. We do not make judgements about disputes or complaints — only publicly confirmed regulatory status.

How profiles are written

Each profile is written from publicly available information: the agency's own website, Google Maps listing, DLD registration records, and press coverage. We do not rely on information provided directly by the agency — though agencies may contact us to correct factual errors.

The profile structure is consistent across all agencies: services offered, areas covered, a key stats section, and a set of frequently asked questions drawn from what property buyers actually search for about that agency. We aim to answer the questions a buyer would want answered before picking up the phone.

Google ratings shown on each profile are sourced from Google Maps and reflect the agency's public rating at the time of the last check. Ratings are not edited or interpreted. The check date is shown on each profile.

What changes — and what does not — with featured placement

Featured placement is a visibility product. Agencies that purchase featured placement appear at the top of the homepage directory and carry a visual distinction (badge, logo). This is the only thing that changes.

Element	Basic listing	Featured listing
Profile content	Identical	Identical
Google rating displayed	Yes	Yes
RERA verification link	Yes	Yes
Independence disclaimer on profile	Yes	Yes
Homepage position	Standard order	Priority placement, clearly labelled Featured
Agency logo on homepage card	No	Yes
Direct enquiry button on profile	No	Yes

Featured placement does not affect profile content, ratings, FAQs, or the independence disclaimer that appears on every profile. Agencies that purchase featured status cannot request profile changes as a condition of that purchase.

Corrections and updates

If you represent a listed agency and believe factual information in your profile is incorrect — wrong founding year, discontinued service, outdated area coverage — contact us at hello@dubairealestatedirectory.com. We will review and update where the correction is verifiable.

We do not remove profiles at an agency's request absent a specific legal requirement. The directory documents the market; agencies are included because they operate in the market, not because they agreed to be included.

This directory is not affiliated with any agency listed and receives no fees, referrals, or other benefits from agencies in exchange for being included. Featured placement is disclosed on the relevant listings. If you have concerns about editorial integrity, contact us at hello@dubairealestatedirectory.com.